Sea Sail

Boosting Organic Traffic by 159% for over 6 months and particularly UAE based traffic by 178% for over 4 months

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145%

Increase the website traffic over the 6 months

159%

Increase the website organic traffic over the 6 months

178%

Planned and executed on improving UAE- based traffic over the last 4 months

10+

Keywords ranking in top 10 on SERP’s in the first 6 months

ABOUT THE PROJECT

For the past 25 years, Sea Sail shipping has operated in the industry with their primary goal of satisfying their clients and meeting their needs with excellent outcomes.

Despite operating from all UAE ports, the head office is located in Dubai. To ensure total client pleasure, the staffs keeps a careful eye on the work they accomplish. For delivering the best service possible in the area they give their highest attention and professionalism in finishing every task.

They are the only business in the UAE that can accommodate boat service with up to 100 pallets carried. Additionally, their ships have adequate room to transport and discharge specialists both within and outside of ports. The company has consistently strived to surpass their growth goals and meet the clients' expectations.

Challenges:

Despite Sea Sail Shipping’s extensive experience and a strong presence in the industry, they faced challenges in optimizing their online visibility. The competitive nature of the shipping sector demanded a robust online presence, and the company recognized the need for a strategic approach to enhance their digital footprint. With a specific focus on local keywords, the challenge was to improve Sea Sail Shipping’s search engine ranking and increase organic traffic to their website.

Strategy

To address the challenges at hand, Sea Sail Shipping engaged in a comprehensive SEO strategy. The key components of the strategy included:

Keyword Research : Thorough research was conducted to identify and target local keywords relevant to Sea Sail Shipping's services, such as "boat service UAE," "pallets carriage Dubai," and "bunkering service in anchorage."
On-Page Optimization : The website underwent a thorough on-page optimization process, ensuring that each page was optimized for the identified keywords. This involved refining meta tags, headers, and content to align with SEO best practices.
Content Creation : Regular, high-quality content creation was initiated, focusing on industry trends, shipping news, and informative articles related to Sea Sail Shipping's services. This not only provided value to the audience but also improved the website's overall authority.
Local SEO : Optimization for local search, including Google My Business, was a priority. Accurate business information, reviews, and local citations were actively managed to enhance Sea Sail Shipping's local visibility.
Link Building : A targeted link-building strategy was implemented to improve the website's authority and credibility. This involved obtaining high-quality back links from relevant and authoritative sources in the shipping industry.

The implementation of the SEO strategy yielded impressive results for Sea Sail Shipping

Improved Search Rankings : Sea Sail Shipping experienced a significant boost in search engine rankings for targeted local keywords. This enhanced visibility directly contributed to increased organic traffic.
Increased Organic Traffic : The website witnessed a substantial increase in organic traffic, attracting a larger audience interested in shipping services. This not only expanded Sea Sail Shipping's reach but also generated potential leads.
Enhanced Local Presence : Local SEO efforts resulted in improved visibility on local search results, making Sea Sail Shipping more accessible to potential clients in the UAE.
Positive User Engagement : The content creation strategy fostered positive user engagement, establishing Sea Sail Shipping as an authoritative source in the shipping industry.