iDesign

Growth by 79% in overall website ranking and 84% increase in website organic traffic from PPC campaigns

SCROLL

40%

Increase in organic search traffic within six months

30%

Increase in overall website ranking

25%

boost in website traffic from targeted PPC campaigns

50%

Growth in social media following

ABOUT THE PROJECT

IDesign Interiors are committed to using a unique concept to turn every room into an eye-catching spectacle. After ten years of establishment, they have more than 500 satisfied clients. The staffs maintain the great reputation that comes before us by providing originality and efficiency with an unrivalled level of service. The company’s goal is to provide visually striking furniture, accessories, and interiors that cut beyond boundaries of geography and culture. They offer more than just conceptualization—they also design and create with a meticulous eye. The installations of interior design are the outcome of a thoughtful and deliberate fusion of workmanship and art.

Challenges:

There are several brands today in the interior design sector, and making the group stand out from the rest and to build organic traffic was initially challenging.

Attracting quality leads in the sector is hard sometimes especially if the brand is not popular worldwide or the audience in the social media platforms is less.

SEO Strategy

Keyword Optimization: Extensive keyword research was conducted to identify terms related to interior design like “interior design in UAE”, “interior design companies in a budget UAE” etc. The website's content, meta tags, and headers were optimized accordingly.
Content Creation: Engaging and informative content, including blog posts, testimonials, and descriptions of the tours and packages offered so that the target audience gets attracted.
Local and Global SEO: Local SEO strategies were implemented to attract the target audience in UAE, while global SEO efforts focused on making this interior decor company popular so that when people travel to UAE they choose this brand. This involved creating location-specific landing pages and optimizing Google My Business.

PPC Campaign

Ad Copy Development: Compelling ad copies were created to showcase Idesign’s unique offerings.
Geo-Targeting: PPC ads were strategically targeted to reach potential guests in specific geographical locations worldwide, aligning with Idesign's global outreach goals.
Landing Page Optimization: Dedicated landing pages were created for PPC campaigns, ensuring that the content resonated with the ad copy and provided clear calls-to-action for lead generation.

SEO Results

56% increase in organic search traffic within six months.
Top page rankings for key travel-related keywords.
79 % improvement in overall website ranking.
Enhanced domain authority through successful back link strategy.

PPC Results

84% boost in website traffic from targeted PPC campaigns.
56% higher click-through rate (CTR) than industry benchmarks.
34% reduction in cost per click (CPC) with optimized ad spend.
26% improvement in ad performance through A/B testing.

Results

Increased Website Traffic: The combined efforts of SEO and PPC contributed to a significant increase in Idesign's website traffic, attracting a global audience interested in interior decor company.
Lead Generation and Conversions: Strategic PPC campaigns generated qualified leads, and the optimized website content effectively converted these leads into office and villa decor bookings.
Global Visibility: The IDesign Group achieved improved visibility in search engine results globally, solidifying its position as a top choice for Interior Decor Company in UAE.
Enhanced Brand Recognition: The consistent and targeted messaging in PPC campaigns and SEO efforts helped establish IDesign as a distinctive brand in the interior decor industry.