Increase the website traffic over the 6 months
Increase the website organic traffic over the 6 months
Planned and executed on improving UAE- based traffic over the last 4 months
Keywords ranking in top 10 on SERP’s in the first 6 months
ABOUT THE PROJECT
CALORPYRO is a UK-based corporation with a production facility in the United Arab Emirates. Aircraft Trim Seals for Aerospace Solutions, EPDM Rubber Extrusion Profiles, Neoprene Rubber Pads, Rubber Sheeting, Vibration Isolation Pads, UL Compliance Silicone Rubber Profiles for Fire Dampers, and EPDM Rubber Sealing Systems are all produced by CALORPYRO Rubber Industries.
Founded on the principles of a circular economy, CALORPYRO combines innovation and research to optimise the plentiful sustainable resources that are now underutilised and enhance the health of the environment.
The production facilities employ state-of-the-art technologies to guarantee consistently high-quality, environmentally friendly, and efficient goods. All activities hold certifications in accordance with ISO 9001, ISO 14001, ISO 50001, OHSAS 18001, or EMAS standards, or UL 723.
CALORPYRO® faced several SEO challenges like
- Limited online visibility – often brands complain that they are not getting enough traffic and thus the sales of their products are not boosted yet being on a digital platform.
- Competitive market landscape – there are several brands offering more or less similar products making the competition tough. Too many brands on same niche leads to less traffic and sales.
- The need to communicate the technical aspects of their products effectively – Product description that is well written is a must for online shops and if not given clearly the customers will not be attracted to it.
- Additionally, the company aimed to highlight its adherence to industry standards and certifications in the digital realm.