CP Rubber

Boosting UAE based traffic by 197% for 4+ months and organic traffic over 6 months for 138%



Increase the website traffic over the 6 months


Increase the website organic traffic over the 6 months


Planned and executed on improving UAE- based traffic over the last 4 months


Keywords ranking in top 10 on SERP’s in the first 6 months


CALORPYRO is a UK-based corporation with a production facility in the United Arab Emirates. Aircraft Trim Seals for Aerospace Solutions, EPDM Rubber Extrusion Profiles, Neoprene Rubber Pads, Rubber Sheeting, Vibration Isolation Pads, UL Compliance Silicone Rubber Profiles for Fire Dampers, and EPDM Rubber Sealing Systems are all produced by CALORPYRO Rubber Industries.

Founded on the principles of a circular economy, CALORPYRO combines innovation and research to optimise the plentiful sustainable resources that are now underutilised and enhance the health of the environment.

The production facilities employ state-of-the-art technologies to guarantee consistently high-quality, environmentally friendly, and efficient goods. All activities hold certifications in accordance with ISO 9001, ISO 14001, ISO 50001, OHSAS 18001, or EMAS standards, or UL 723.


CALORPYRO® faced several SEO challenges like

  • Limited online visibility – often brands complain that they are not getting enough traffic and thus the sales of their products are not boosted yet being on a digital platform.
  • Competitive market landscape – there are several brands offering more or less similar products making the competition tough. Too many brands on same niche leads to less traffic and sales.
  • The need to communicate the technical aspects of their products effectively – Product description that is well written is a must for online shops and if not given clearly the customers will not be attracted to it.
  • Additionally, the company aimed to highlight its adherence to industry standards and certifications in the digital realm.


  • Keyword Research : Thorough keyword research was conducted to identify relevant and high-impact keywords related to the rubber industry, sustainability, and specific product categories. This informed the on-page optimization efforts.

  • On-Page Optimization : The website underwent a comprehensive on-page optimization process, including optimizing meta tags, headers, and content with the identified keywords. This was crucial for search engines to understand the relevance and importance of CALORPYRO®'s offerings.

  • Content Creation : A content strategy was developed to create informative and engaging content. Blog posts, product descriptions, and landing pages were crafted to not only improve keyword rankings but also educate visitors about the technical specifications and sustainable practices of CALORPYRO®.

  • Local and Global SEO : Local SEO efforts were emphasized to capture regional markets, while global SEO strategies were employed to reach an international audience. This included optimizing business listings, creating location-specific content, and building backlinks from relevant sources.

  • Certification Emphasis : CALORPYRO® prominently showcased its certifications (UL 723, ISO 9001, ISO 14001, ISO 50001, OHSAS 18001, EMAS standards) on the website, leveraging them as trust signals and differentiators in the competitive landscape.

The SEO strategy implemented by CALORPYRO® yielded significant results

  • Improved Search Rankings : The targeted keyword optimization and on-page efforts led to improved search engine rankings, resulting in higher visibility for CALORPYRO® in relevant search queries.

  • Increased Organic Traffic : The optimization efforts contributed to a noticeable increase in organic traffic, indicating a growing interest in CALORPYRO®'s products and sustainable manufacturing practices.

  • Enhanced Visibility in Local and Global Markets : Local and global SEO strategies effectively expanded CALORPYRO®'s reach, allowing the company to connect with both regional clients and a global audience.

  • Credibility and Trust : Emphasizing certifications and sustainability in the digital space built credibility and trust among potential customers, setting CALORPYRO® apart as a reliable and environmentally conscious manufacturer.