Kyka Group

Boosting Organic Traffic by 159% for over 6 months and particularly UAE based traffic by 178% for over 4 months

SCROLL

40%

Increase in organic search traffic within six months

30%

Increase in overall website ranking

25%

boost in website traffic from targeted PPC campaigns

50%

Growth in social media following

ABOUT THE PROJECT

Kyka Group is a well known and trusted travel and tourism group in UAE. The company was founded in 2017 and in a short span of time managed to impress several clients, and now boasts of a long client list. UAE is known to be an ideal tourist destination. From Burj Khalifa to Palm Jumeirah, Dubai Mall to Mosques, the country offers everything for everyone! The Kyka Group offers tickets to any UAE’s tourist attraction sites at great prices. The company conducts group tours, providing customized itineraries, corporate travel and also cruise and adventure travel.

Challenges:

There are several brands today in the tourism industry, and making the group stand out from the rest and to build organic traffic was initially challenging.

Attracting quality leads in the sector is hard sometimes especially if the brand is not popular worldwide or the audience in the social media platforms is less.

SEO Strategy

Keyword Optimization : Extensive keyword research was conducted to identify terms related to Dubai travel, destinations in UAE, popular tourist spots in Dubai etc. The website's content, meta tags, and headers were optimized accordingly.
Content Creation : Engaging and informative content, including blog posts, testimonials, and descriptions of the tours and packages offered so that the target audience gets attracted.
Local and Global SEO : Local SEO strategies were implemented to attract visitors in Dubai, while global SEO efforts focused on making this travel company popular so that when people travel to UAE they choose this brand. This involved creating location-specific landing pages and optimizing Google My Business.

PPC Campaign

Ad Copy Development : Compelling ad copies were created to showcase KYKA’s unique offerings.
Geo-Targeting : PPC ads were strategically targeted to reach potential guests in specific geographical locations worldwide, aligning with Kyka's global outreach goals.
Landing Page Optimization : Dedicated landing pages were created for PPC campaigns, ensuring that the content resonated with the ad copy and provided clear calls-to-action for lead generation.

Social Media Strategy

Keeping the audience in loop : The posts created in various platforms were not only informative but also the reels had to be engaging enough so that the target audience gets attracted and are in lip of what the brand is offering.
Landing Page Optimization : Dedicated landing pages were created for PPC campaigns, ensuring that the content resonated with the ad copy and provided clear calls-to-action for lead generation.

SEO Results

40% increase in organic search traffic within six months.
Top page rankings for key travel-related keywords.
30% improvement in overall website ranking.
Enhanced domain authority through successful back link strategy.

PPC Results

25% boost in website traffic from targeted PPC campaigns.
15% higher click-through rate (CTR) than industry benchmarks.
20% reduction in cost per click (CPC) with optimized ad spend.
10% improvement in ad performance through A/B testing.

SMM Results

50% growth in social media following (Facebook, Instagram, Twitter).
30% increase in brand awareness through engaging social media campaigns.
20% rise in user interactions and comments with interactive content.
Positive online community fostered by monitoring and responding to customer feedback.

Results

Increased Website Traffic : The combined efforts of SEO and PPC contributed to a significant increase in Kyka's website traffic, attracting a global audience interested in travel and tourism packages.
Lead Generation and Conversions : Strategic PPC campaigns generated qualified leads, and the optimized website content effectively converted these leads into bookings.
Global Visibility : The Kyka Group achieved improved visibility in search engine results globally, solidifying its position as a top choice for Travel Company in UAE.
Enhanced Brand Recognition : The consistent and targeted messaging in PPC campaigns and SEO efforts helped establish Kyka as a distinctive brand in the tourism and travel industry.