Santhika Retreat Center

Boosting Organic Traffic by 159% for over 6 months and particularly UAE based traffic by 178% for over 4 months

SCROLL

330%

Increase the website traffic over the 6 months

220%

Increase the website organic traffic over the 6 months

130%

Planned and executed on improving UAE- based traffic over the last 4 months

25+

Keywords ranking in top 10 on SERP’s in the first 6 months

ABOUT THE PROJECT

Santhika wellness retreat is located in Lovina, North Bali. If you are interested in healing your mind, body and soul then must visit this place. They provide nutritional meals along with yoga and spiritual courses which will heal you inside out.

Challenges:

Global Reach: Santhika’s target audience was worldwide, presenting the challenge of reaching individuals interested in wellness retreats from various geographical locations.

 

Competition: The wellness and retreat industry is highly competitive. Santhika needed to stand out in search engine results and capture the attention of potential guests amidst a plethora of similar offerings.

 

Lead Generation: The primary goal was not only to drive website traffic but also to generate leads and convert them into bookings for Santhika’s retreat programs.

SEO Strategy

  • Keyword Optimization : Extensive keyword research was conducted to identify terms related to wellness retreats, yoga, spiritual experiences, and Bali travel. The website's content, meta tags, and headers were optimized accordingly.

  • Content Creation : Engaging and informative content, including blog posts, testimonials, and descriptions of wellness programs, was created to showcase Santhika's unique offerings and connect with the target audience.

  • Local and Global SEO : Local SEO strategies were implemented to attract visitors in Bali, while global SEO efforts focused on reaching wellness enthusiasts worldwide. This involved creating location-specific landing pages and optimizing Google My Business.

PPC Campaign

  • Ad Copy Development : Compelling ad copies were created to highlight Santhika's unique selling points, including free-flowing program options, nutritional meals, spa treatments, and the picturesque surroundings.

  • Geo-Targeting : PPC ads were strategically targeted to reach potential guests in specific geographical locations worldwide, aligning with Santhika's global outreach goals.

  • Landing Page Optimization : Dedicated landing pages were created for PPC campaigns, ensuring that the content resonated with the ad copy and provided clear calls-to-action for lead generation.

Results

  • Increased Website Traffic : The combined efforts of SEO and PPC contributed to a significant increase in Santhika's website traffic, attracting a global audience interested in wellness retreats

  • Lead Generation and Conversions : Strategic PPC campaigns generated qualified leads, and the optimized website content effectively converted these leads into retreat bookings.

  • Global Visibility : Santhika Wellness Retreat achieved improved visibility in search engine results globally, solidifying its position as a top choice for wellness seekers planning a retreat.

  • Enhanced Brand Recognition : The consistent and targeted messaging in PPC campaigns and SEO efforts helped establish Santhika as a distinctive brand in the competitive wellness and retreat industry.